We've developed a reputation for refusing to sit on the fence. We tell clients what we think.

Clients work with us because we tell them like it is, (even when it’s not always what they want to hear).

They know our approach is thorough, independent and straight talking, and they respect us for this. We make a difference for lots of valued clients of all shapes and sizes in a wide range of sectors.

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We're big on insight, strong on foresight, broad on technique and wide in sector expertise. We tell it like it is.

We’re not precious when it comes to recommending a qualitative or quantitative approach; we’re committed to using appropriate techniques to meet pre-defined project objectives.

We use a whole host of methodologies; workshops, focus groups and group discussions, hall tests and depth interviews, accompanied shopping trips and mystery shops, on-site insight and in-home brand checks. We’re always reviewing and trying new techniques as well.

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“High blood pressure in men can be the first sign that they are no longer invincible.”

This insight led to a radical re-think on how blood pressure monitors may be brought to market. Telling it like it is in Healthcare.