We're big on insight, strong on foresight, broad on technique and wide in sector expertise. We tell it like it is.

What we're good at

We’re not precious when it comes to recommending a qualitative or quantitative approach; we’re committed to using appropriate techniques to meet pre-defined project objectives.

We carry out qualitative research; workshops, focus groups and group discussions, hall tests and depth interviews, accompanied shopping trips and mystery shops, on-site insight and in-home brand checks. We’re always using and reviewing new techniques as well.

Projects include new product development, category reviews, advertising development, product testing, idea generation and current range explorations.