Residents on the lane
Barrie Hawker

Barrie Hawker –
Director

Barrie founded Park Lane Research in 1994. Under his direction the company has earned a reputation for straight talking.

Barrie’s main strength is an ability to see the extraordinary in the ordinary. He is able to tap into the authentic consumer voice which he is then able to interpret on behalf of clients, many of whom he has been working with for a number of years. Barrie’s favourite thing about his job is delivering findings which are rich in meaning and help clients see things as they really are, albeit through a new lens.

Vikki Smith

Jo Lewis –
Research Consultant

Jo gained a degree in Geography in 1994 and has worked in agency and client-side research roles ever since. Jo loves working with the public and understanding what makes people tick. Aside from consumer and social research, Jo also has extensive experience in researching B2B markets. Jo is adept at using both qualitative and quantitative research techniques.

Telling it like it is in: Advertising & PR, Eyewear, Finance, Food, Healthcare, Leisure & Tourism, Retail, Social Marketing, Soft Drinks...
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