We engage with all types of people, about all types of products and services in all types of sectors. We make sense of what we find, and look beyond these findings to provide valuable insight on which sound decisions can be made.

We tell it like it is to people in sales and commercial roles, as well as those working in research and marketing departments.

Barrie Hawker founded Park Lane Research in 1994. He was an English Literature graduate from the University of Cardiff. He sought fame and fortune in south-west London. Where he discovered qualitative market research He worked with his first mentor, Peter Jackson at Adsearch

He later moved to the midlands, honing his qualitative skills under the demanding leadership of Robert Fairweather at Attitude Research Limited. Then came a call from the north and he became head of qualitative research at Business & Market Research.

Experience gained, in 1994 it was time to stand on his own two feet and Park Lane Research was born.