At the lane, we are more than market researchers. We are insight gatherers and interpreters.


We engage with all types of people, about all types of products and services in all types of sectors. We make sense of what we find, and look beyond these findings to provide valuable insight on which sound decisions can be made.

We tell it like it is to people in sales and commercial roles, as well as those working in research and marketing departments.

Barrie Hawker founded Park Lane Research in 1994. He was an English Literature graduate from the University of Cardiff. He sought fame and fortune in south-west London. Where he discovered qualitative market research He worked with his first mentor, Peter Jackson at Adsearch

He later moved to the midlands, honing his qualitative skills under the demanding leadership of Robert Fairweather at Attitude Research Limited. Then came a call from the north and he became head of qualitative research at Business & Market Research.

Experience gained, in 1994 it was time to stand on his own two feet and Park Lane Research was born.


We've developed a reputation for refusing to sit on the fence. We tell clients what we think.

Clients work with us because we tell them like it is, (even when it’s not always what they want to hear).

They know our approach is thorough, independent and straight talking, and they respect us for this. We make a difference for lots of valued clients of all shapes and sizes in a wide range of sectors.


We're big on insight, strong on foresight, broad on technique and wide in sector expertise. We tell it like it is.

We’re not precious when it comes to recommending a qualitative or quantitative approach; we’re committed to using appropriate techniques to meet pre-defined project objectives.

We use a whole host of methodologies; workshops, focus groups and group discussions, hall tests and depth interviews, accompanied shopping trips and mystery shops, on-site insight and in-home brand checks. We’re always reviewing and trying new techniques as well.

“High blood pressure in men can be the first sign that they are no longer invincible.”

This insight led to a radical re-think on how blood pressure monitors may be brought to market. Telling it like it is in Healthcare.