Insight Gathering


It is the age of authenticity and we’re embracing it to the full.

We choose the most appropriate method or methods which we believe will provide us with the most authentic customer voice.

We are experts in actively listening to this voice, interpreting it and bringing it to life in our presentations and reporting.

We provide marketing insight through interpretation.

Whether it’s for a bank needing to understand its customers in more depth, or a supermarket wanting to understand a category in more detail, the principles remain the same.

And we never lose sight of just who is doing the gathering.

Barrie Hawker now has more than thirty years of experience in doing just that.

And that adds up to many a group discussion, many a depth interview, many a debrief and report.