We're big on insight, strong on foresight, broad on technique and wide in sector expertise. We tell it like it is.


We’re not precious when it comes to recommending a qualitative or quantitative approach; we’re committed to using appropriate techniques to meet pre-defined project objectives.

We use a whole host of methodologies; workshops, focus groups and group discussions, hall tests and depth interviews, accompanied shopping trips and mystery shops, on-site insight and in-home brand checks. We’re always reviewing and trying new techniques as well.

Projects include new product development, category reviews, advertising development, product testing, idea generation and current range explorations.

Thirty years of experience has included both consumer and business to business research.

It means we have expertise aplenty, not just in talking with consumers but also with builders, with architects, with managing directors, with chief executives, with plumbers, with joiners, with bankers, with accountants, with brokers, with travel counsellors, the list goes on.

And whilst some of this is working with clients direct, we are equally at home working with agencies of all shapes and sizes and with many a different need.

“Consumers love the idea of double concentrates and see it as the way forward.”

This insight was loved by the retailer too as it meant lower production costs, less product, less packaging but the same taste delivery. Telling it like it is in Soft Drinks.